Level Up Your Shopping: Unveiling the Power of Gamification in Malaysia’s E-commerce Boom
Laziza Iklima Khairatun Abstract Level Up Your Shopping: Unveiling the Power of Gamification in Malaysia's E-commerce Boom Introduction Malaysia's e-commerce sector is experiencing phenomenal growth, fueled by a tech-savvy population and increasing internet penetration. However, with this flourishing market comes fierce competition. Businesses are constantly seeking innovative strategies to stand out and cultivate customer loyalty. Gamification, the application of game-like elements in non-game contexts, has emerged as a powerful tool in this realm, promising to enhance user engagement and ultimately drive sales. This research project delves into the captivating world of gamification within Malaysia's e-commerce landscape. Compelling Context Statista (2024) reports Malaysia's e-commerce user penetration is on a steady rise. This tech-savvy demographic actively seeks engaging online experiences, creating fertile ground for gamification strategies. While e-commerce busi...